Sure, but to what end?

As the internet of the mid-90's evolved into social media, apps, Twitter and the like, AI comes along a few years ago, supercharges everything and generally freaks everyone out. For the young, the monied, and the Tech Bro crowd, it's the best thing since, well, the creation of the internet. For many others, it's difficult to understand, impossible to conceptualize and frightening in its potential implications.

The truth, like always, is somewhere in between. But, as communications, advertising and sales become less personalized, less informed and less authentic, the real question is -- is there still any utility in quality copywriting, real graphic design and true, career advertising professionals?

That's a great question and one to think about. In the weeks, months and hopefully years ahead, it's one this blog will begin to attempt and answer. Is nuance dead? Is irony in hibernation? Stay tuned, and find out.